ARTICLES
Explore our latest news. Here you will find insights, updates, and articles from us at Hallerud Consulting, as well as our valued partner, Working Minds. We believe in the power of collaboration and the sharing of expertise across the board.
February 17th, 2026
NEWS!
One guest. Many brands. Hundreds of hotels. Dozens of languages. How do you scale global hospitality marketing without duplicating campaigns, fragmenting data, or losing governance?
In this article, Henrik break down how a structured data architecture in Oracle Responsys enables:
• One central guest identity
• Clean profile extensions (PETs)
• Multi-brand & multi-language logic driven by data
• Campaigns built once — scaled globally
The real challenge isn’t channels. It’s structure. If you're navigating multi-brand or multi-language complexity, this might be relevant for you. Read the full article here
January 29, 2026
Responsys- A Deep Dive into Data Models
Modern marketing isn’t about having data. It’s about activating it consistently and at scale. Because ultimately, success comes down to one thing: turning data into action. Most organizations already sit on rich customer data across CRM systems, CDPs, data warehouses, and operational platforms. The real challenge isn’t data collection — it’s turning that data into coordinated, repeatable action across the customer lifecycle.
April 14. 2025
From Theory to Practice- Making Work More Efficient with Asana
At Hallerud Consulting, we believe in connecting fresh academic thinking with real-world results. Emil's internship is a great example of this. As a Logistics and Supply Chain Management student from Kristiania University College, Emil quickly applied his knowledge to our digital way of working.
January 24. 2025
Integrating with Oracle Hospitality OPERA Cloud
Henrik Jochumsen in Working Minds explains the process of integrating with Oracle Hospitality OPERA Cloud using the Oracle Hospitality Integration Platform (OHIP), focusing on building a real-time WebSocket client to forward events to Oracle Streaming Services (OSS).
October 4. 2024
Real-time possibilities in OHIP
This article introduces the real-time event processing capabilities of the Oracle Hospitality Integration Platform (OHIP) for accessing data in Opera Cloud. It outlines two methods for receiving business object events: the more complex but persistent Streaming API via WebSockets, and the simpler Poll API using REST calls, providing initial steps and considerations for each, along with recommendations for processing and integrating the received data.