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We are a lean consultancy firm focusing on providing guidance in all matters of Marketing Automation, Loyalty Management, and Customer Experience. We have several years of experience and take customer experience seriously. We strive to achieve excellence in our deliveries by approaching problem-solving in a holistic fashion.

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Benjamin Hallerud Owner and Consultant


Owner & Senior Advisor

After several years of working in big international corporations, I decided to start as an independent consultant. With more than 15 years of experience in Loyalty, Marketing, Technology and Customer Experience, I now assist brands in formulating their strategies, convert these into action and implement the initiatives.

I would love to bounce ideas with you and to hear your story.

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Marketing Advisor

Several years of experience working with customer service, marketing, social media, and writing. Truly passionate about building good customer experiences through relationship marketing, digital marketing, and social media. I now manage the marketing activities for Hallerud Consulting, as well as assist brands with creating meaningful initiatives.

I'm always ready to grab a coffee (or two) - so do not hesitate to reach out.

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A Comprehensive Approach

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It’s challenging to put in words what Benjamin means to our marketing organization at Global Hotel Alliance. He's been more than efficient in his role as a consultant, but he provides so much more, acting in multiple capacities as an advisor, teammate and educator for the team; willing to step in whenever or wherever needed. He has been integral to the progress we've made in our evolving marketing and technology environment and I look forward to continuing working with him in the future.

Matthew Lloyd | Director of Marketing Communications | Global Hotel Alliance

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